Summary:
The book provides a comprehensive guide to the principles and practices of change management, offering tools, strategies, and frameworks to effectively lead and manage change in organizations. It includes case studies, checklists, and practical activities to help managers and leaders understand the complexities of change and how to navigate them successfully.
Key points:
1. Understanding Change: Green stresses the need to grasp change's complexity, recognizing its various forms (strategic, structural, process, people/cultural) and the factors driving it (market, technology, internal dynamics).
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