The New Experts
Win Today's Newly Empowered Customers at Their 4 Decisive Moments
by:
Robert H. Bloom
Summary:
The book focuses on the shift in customer power due to the digital age, outlining four key moments when businesses must capture customer interest and loyalty. It provides strategies for companies to engage with and satisfy the modern, well-informed consumer, emphasizing the importance of customer experience in driving business success.
Key points:
1. Power Shift: The digital age has shifted power to buyers, who are now well-informed and influential. Businesses must adapt to meet their new expectations.
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