The Art of Selling to the Affluent
How to Attract, Service, and Retain Wealthy Customers and Clients for Life
by:
Matt Oechsli
Summary:
The book provides strategies and insights on how to effectively market and sell products or services to affluent clients by understanding their unique needs and preferences. It offers practical advice on building strong relationships, delivering exceptional service, and creating a loyal customer base among the wealthy.
Key points:
1. Know Your Affluent Market: Understand the unique values, preferences, and behaviors of wealthy clients. Learn the psychology of wealth and provide high-end service tailored to their needs.
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