Way of the Wolf
Straight Line Selling: Master the Art of Persuasion, Influence, and Success
by:
Jordan Belfort
Summary:
The book presents a sales strategy known as the Straight Line System, developed by the author to empower sales professionals with techniques for closing deals and persuading clients effectively. It covers aspects of building rapport, managing conversations, and maintaining control to guide potential customers from the initial contact to the final sale with confidence and integrity.
Key points:
1. Straight Line System: Belfort's main concept, where every sale follows a straight line from start to finish. The aim is to control the process and lead the customer to purchase.
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