Summaries of books about Business & Finance:
The New Rules of Sales and Service
How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
David Meerman Scott
The book provides strategies for adapting sales and customer service to the digital age, emphasizing the importance of agility, real-time engagement, and leveraging big data. It also highlights the role of content creation and storytelling in building relationships and driving business growth.
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Trading Options at Expiration
Strategies and Models for Winning the Endgame
Jeff Augen
The book provides an in-depth analysis of option pricing dynamics as expiration approaches, offering strategies for traders to capitalize on market inefficiencies during this critical period. It includes quantitative models, trading tactics, and practical examples to help traders manage and profit from expiration-day opportunities.
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The Ultimate Depression Survival Guide
Protect Your Savings, Boost Your Income, and Grow Wealthy Even in the Worst of Times
Martin D. Weiss
The book provides strategies for safeguarding finances during economic downturns, including advice on preserving savings, finding income-generating opportunities, and building wealth despite adverse conditions. It covers investment tactics, risk management, and practical steps for financial stability tailored to withstand severe economic challenges.
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Behind Every Good Decision
How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
Piyanka Jain|Puneet Sharma
The book provides a guide to using business analytics for making better decisions, offering a systematic approach to data analysis that can be applied by anyone, regardless of their statistical background. It includes practical frameworks, real-world case studies, and actionable insights for transforming raw data into meaningful insights that can drive business strategies and profitability.
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Trade Is Not a Four-Letter Word
How Six Everyday Products Make the Case for Trade
Fred P. Hochberg
The book explores the complexities and benefits of global trade through the lens of six commonplace products, including tacos, bananas, and college degrees. It presents an argument for the positive impact of trade on the economy and everyday life, debunking common misconceptions and highlighting its role in fostering innovation and growth.
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Influence - Science and Practice - The Comic
Robert B. Cialdini
The book presents key principles of persuasion through a graphic novel format, illustrating how social psychology can be applied to influence others effectively. It covers topics such as reciprocity, commitment and consistency, social proof, authority, liking, and scarcity, using engaging visuals and narratives to explain these concepts.
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Captivology
The Science of Capturing People's Attention
Ben Parr
The book delves into the psychological and scientific principles behind attention, exploring how to capture and retain it across various scenarios. It provides practical advice and strategies for individuals and businesses to stand out and engage audiences in a world saturated with information and distractions.
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The HEAD Game
High-Efficiency Analytic Decision Making and the Art of Solving Complex Problems Quickly
Philip Mudd
The book provides a framework for enhancing decision-making skills by breaking down complex problems into manageable components and applying a structured analytical process. It draws on the author's experience in intelligence and national security to offer strategies for making quick, informed decisions in high-pressure situations.
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Evergreen
Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
Noah Fleming|Alan Weiss
The book provides strategies for businesses to build and maintain long-lasting customer loyalty through exceptional customer service and engagement. It emphasizes the importance of nurturing relationships with existing customers to ensure continuous growth and profitability, rather than solely focusing on acquiring new ones.
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Strategic Learning
How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage
Willie Pietersen
The book presents a framework for strategic learning, focusing on a cycle of understanding the external environment, formulating strategy, implementing the strategy, and reflecting on the outcomes to adapt and learn. It emphasizes the importance of continuous adaptation and learning to maintain competitive advantage in a rapidly changing business landscape.
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