Summaries of books about Business & Finance:
Strategic Database Marketing 4e
The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Arthur Middleton Hughes
The book provides a comprehensive guide to creating and implementing a successful database marketing program, focusing on leveraging customer data to drive profitability. It covers strategies for segmentation, targeting, communication, and analysis to build strong customer relationships and maximize marketing ROI.
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The Unashamed Guide to Virtual Management
Ben Bisbee|Kathy Wisniewski
The book provides practical advice and strategies for managing remote teams effectively, addressing challenges such as communication, collaboration, and culture in a virtual environment. It offers tools and insights to help managers foster engagement, productivity, and a strong team dynamic despite the physical distance.
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The Workplace Curiosity Manifesto
How Curiosity Helps Individuals and Workspaces Thrive in Transformational Times
Stefaan van Hooydonk
The book advocates for fostering curiosity within the workplace as a critical driver for innovation, adaptability, and resilience during times of rapid change. It provides insights and practical strategies for individuals and organizations to cultivate a culture of inquisitiveness, which can lead to improved performance, engagement, and a competitive edge.
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Leading Across New Borders
How to Succeed as the Center Shifts
Ernest Gundling|Christie Caldwell|Karen Cvitkovich
The book provides insights and strategies for leaders to navigate the complexities of global business, emphasizing the importance of cultural intelligence, innovation, and adaptability. It offers practical advice on how to lead diverse teams, manage cross-border relationships, and drive success in a rapidly changing international landscape.
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The John Deere Way
Performance that Endures
David Magee
The book delves into the history and corporate philosophy of John Deere, exploring how the company's commitment to integrity, quality, commitment, and innovation has sustained its success over time. It provides insights into the business strategies and leadership principles that have made John Deere a trusted and enduring brand in the agricultural industry.
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The Welch Way
24 Lessons from the World's Greatest CEO
Jeffrey A. Krames
The book distills the business philosophy and leadership strategies of Jack Welch, the former CEO of General Electric, into 24 actionable lessons. It covers topics such as managerial effectiveness, competitive advantage, and organizational change, aiming to provide readers with a blueprint for successful business leadership.
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I Hear You
Repair Communication Breakdowns, Negotiate Successfully, and Build Consensus . . . in Three Simple Steps
Donny Ebenstein
The book provides a practical guide to improving interpersonal communication by teaching readers how to understand others' perspectives, negotiate effectively, and reach consensus through a three-step process. It emphasizes the importance of empathy, active listening, and adaptability in resolving conflicts and enhancing relationships in both personal and professional contexts.
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The Bully-Proof Workplace
Essential Strategies, Tips, and Scripts for Dealing with the Office Sociopath
Peter J. Dean|Molly D. Shepard
The book provides practical strategies and communication tips for employees to navigate and protect themselves from workplace bullying, including identifying different types of bullies and offering scripts for confronting bullying behavior. It also offers advice for creating a more positive work environment that discourages bullying and supports a culture of respect and professionalism.
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Disruptive Selling
A New Strategic Approach to Sales, Marketing and Customer Service
Patrick Maes
The book provides a modern framework for sales and marketing professionals to adapt to the rapidly changing business landscape, emphasizing the importance of disruptive thinking and innovative strategies. It offers practical guidance on how to engage customers, leverage digital tools, and create a customer-centric approach to drive sales and improve service.
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Customer Focused Process Innovation
Linking Strategic Intent to Everyday Execution
David Hamme
The book provides a framework for aligning a company's strategic goals with its operational processes to foster innovation and improve customer satisfaction. It offers practical guidance on how to implement process changes that enhance value creation and ensure that daily activities are in sync with the company's overarching objectives.
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