Summaries of books about Business & Finance:
Designed to Win
What Every Business Needs to Know to Go Truly Global
Po Chung
The book provides insights into the strategies and principles that have driven the global success of DHL, offering lessons on how businesses can thrive in the international market. It covers topics such as customer service, corporate culture, and innovation, drawing on the company's 50-year history to illustrate key points for achieving global business excellence.
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Gardeners Not Mechanics
How to cultivate change at work
Gary Lloyd
The book presents a metaphorical comparison between gardening and mechanics to illustrate the organic, nurturing approach needed for managing change in the workplace. It emphasizes the importance of understanding the unique environment, culture, and individuals within an organization to effectively cultivate and sustain change rather than applying rigid, one-size-fits-all solutions.
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The Essential Digital Interview Handbook
Lights, Camera, Interview: Tips for Skype, Google Hangout, GotoMeeting, and More
Paul J. Bailo
The book provides comprehensive guidance on how to prepare for and excel in digital interviews, which are conducted over platforms like Skype, Google Hangout, and GoToMeeting. It covers technical aspects such as lighting and camera positioning, as well as interview techniques and strategies to make a strong impression remotely.
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The Branded Mind
What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Erik Du Plessis
The book delves into the intersection of neuroscience and marketing, exploring how brain function influences consumer behavior and decision-making. It provides insights into the ways brands can forge emotional connections with customers by understanding and leveraging the cognitive processes that drive brand perception and loyalty.
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Rule Breaker
Rebellious Leadership for the Future of Work
Jackie Fast
The book provides insights into innovative leadership strategies that challenge conventional business norms, advocating for a more rebellious approach to leadership that embraces risk-taking and disruption. It offers practical advice on how to adapt to the rapidly changing work environment and lead organizations to success in the future.
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Secrets of Special Ops Leadership
Dare the Impossible -- Achieve the Extraordinary
William A. Cohen
The book distills the leadership principles and strategies used by elite Special Operations forces, presenting them in a way that can be applied to the business world and personal success. It covers topics such as the importance of a clear mission, the necessity of high standards, the power of surprise, and the value of simplicity in planning and execution.
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How to Sell Anything to Anyone Anytime
Dave Kahle
The book provides strategies and practical techniques for sales professionals to improve their selling skills, focusing on understanding customer needs and building effective sales processes. It emphasizes the importance of relationship-building, asking the right questions, and adapting to different selling situations to close deals successfully.
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The Real Thing
Truth and Power at the Coca-Cola Company
Constance L. Hays
The book delves into the history and corporate culture of the Coca-Cola Company, revealing the strategies, marketing campaigns, and power struggles that have shaped its global dominance. It also examines the company's impact on culture and society, as well as the challenges it has faced, including controversies over health and its secret formula.
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Achieve Sales Excellence
The 7 Customer Rules for Becoming the New Sales Professional
Howard Stevens|Theodore Kinni
The book explores seven key principles that define exceptional sales professionals, focusing on the importance of understanding and meeting the specific needs and expectations of customers. It provides insights and strategies for salespeople to elevate their performance by aligning their approach with the evolving demands of buyers in a competitive marketplace.
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Above the Line
How to Create a Company Culture that Engages Employees, Delights Customers and Delivers Results
Michael Henderson
The book provides insights into fostering a positive organizational culture that motivates employees, satisfies customers, and achieves business goals. It offers practical strategies and real-world examples for leaders to cultivate an environment that promotes engagement, accountability, and performance.
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