Summaries of books about Marketing & Sales:
Amazon Ads Unleashed
Advanced Publishing and Marketing Strategies for Indie Authors
Robert J. Ryan
The book provides indie authors with comprehensive strategies for leveraging Amazon Ads to maximize book visibility and sales. It covers advanced tactics for keyword optimization, ad budgeting, and analyzing advertising data to refine marketing efforts for self-published titles.
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Deluxe
How Luxury Lost Its Luster
Dana Thomas
The book explores the transformation of the luxury industry, detailing how mass production and corporate strategies have diluted the exclusivity and craftsmanship once inherent to luxury goods. It provides an insider's look at the commoditization of luxury, the labor practices behind it, and the impact on global culture and economy.
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The 16-Word Sales Letter
A proven method of writing multi-million-dollar copy faster than you ever thought possible
Evaldo Albuquerque
The book provides a concise guide on crafting effective sales letters using a 16-word formula designed to capture attention and persuade customers. It breaks down the psychological triggers and structural elements that contribute to high-converting copy in the context of direct response marketing.
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The Irresistible Consultant's Guide to Winning Clients
6 Steps to Unlimited Clients & Financial Freedom
David A. Fields
The book provides a practical framework for consultants to attract and secure clients by focusing on relationship-building and delivering exceptional value. It outlines a six-step process that includes crafting compelling offers, choosing the right clients, and strategies for effective proposals and negotiations.
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Let's Get Real or Let's Not Play
Transforming the Buyer/Seller Relationship
Mahan Khalsa|Randy Illig
The book provides a framework for sales professionals to improve their effectiveness by fostering honest and open communication with clients, focusing on mutual benefit and value creation rather than just closing deals. It emphasizes the importance of understanding clients' real needs, aligning solutions accordingly, and building long-term relationships based on trust and integrity.
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How To Be A GREAT Salesperson...By Monday Morning!
David R Cook
The book provides practical sales techniques and strategies aimed at improving sales performance quickly, focusing on building rapport, understanding customer needs, and closing deals effectively. It emphasizes actionable tips and motivational advice to boost confidence and sales results by the start of the workweek.
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Digital Marketing Strategy
An Integrated Approach to Online Marketing
Simon Kingsnorth
The book provides a comprehensive guide to creating, implementing, and managing a digital marketing strategy, covering key online marketing channels and techniques. It includes insights on SEO, social media, content marketing, user experience, customer engagement, and analytics, tailored for both beginners and experienced marketers seeking to enhance their digital presence.
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The Membership Economy
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter
The book explores the shift from ownership to access in consumer preferences, advocating for businesses to create membership models that foster long-term customer relationships and reliable recurring revenue. It provides strategies for identifying highly engaged users, developing loyalty through ongoing value, and leveraging subscription-based models to ensure sustainable growth and success.
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Enchantment
The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki
The book provides insights into the process of influencing people's beliefs and behaviors in a positive way, emphasizing the importance of genuine passion and trustworthiness in creating enchantment. It offers practical advice and strategies for entrepreneurs, business leaders, and individuals to captivate others, build strong relationships, and inspire enduring loyalty.
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Hashtag Authentic
Finding creativity and building a community on Instagram and beyond
Sara Tasker
The book provides insights and tips on harnessing the power of Instagram to foster creativity and grow an engaged online community. It includes practical advice on photography, storytelling, and authentic branding to help readers thrive on the platform and extend their influence.
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