Summaries of books about Marketing & Sales:
Ultimate Guide to Local Business Marketing
Perry Marshall|Talor Zamir
The book provides small business owners and marketers with strategies to leverage online marketing tools, such as Google AdWords and social media, to attract and retain local customers. It offers practical advice on creating targeted campaigns, optimizing web presence for local search, and measuring the effectiveness of marketing efforts to maximize return on investment.
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The Power of Visual Storytelling
How to Use Visuals, Videos, and Social Media to Market Your Brand
Ekaterina Walter|Jessica Gioglio
The book provides strategies and tips for leveraging photos, videos, infographics, and other visual elements to craft compelling stories that engage audiences and enhance brand presence on social media platforms. It includes case studies, actionable advice, and practical guidelines for effectively integrating visual storytelling into marketing campaigns to capture attention and drive consumer interaction.
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Frenemies
The Epic Disruption of the Ad Business
Ken Auletta
The book delves into the transformation of the advertising industry, highlighting the intense competition and rivalry among agencies, tech companies, and platforms as they adapt to digital upheaval. It explores the challenges of data-driven marketing, privacy concerns, and the shifting dynamics between advertisers, consumers, and media in a rapidly evolving landscape.
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Superconnector
Stop Networking and Start Building Business Relationships that Matter
Scott Gerber|Ryan Paugh
The book provides insights into how to build meaningful, productive business relationships by being a "superconnector"—someone who adds value by connecting the right people with each other. It emphasizes the importance of authenticity, the power of community, and strategic relationship-building over traditional networking tactics.
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Insight Selling
How to sell value & differentiate your product with Insight Scenarios
Michael Harris
The book provides strategies for sales professionals to elevate their selling approach by crafting and presenting Insight Scenarios that demonstrate the unique value of their products or services. It emphasizes the importance of differentiating through insights that resonate with customers, helping them recognize the need for the solution being offered.
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Likeable Social Media, Revised and Expanded
How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn,
Dave Kerpen
The book provides strategies and tips for businesses to enhance their social media presence, focusing on engaging customers and building a strong, positive brand image. It covers various platforms and emphasizes the importance of listening to customers, storytelling, and creating content that encourages interaction and loyalty.
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The Experience Maker
How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
Dan Gingiss
The book provides insights and strategies for businesses to enhance their customer experience, emphasizing the importance of creating memorable interactions that lead to positive word-of-mouth. It offers practical advice and real-world examples on how to turn customers into advocates by focusing on small details that make a big impact.
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Persuasive Business Proposals
Writing to Win More Customers, Clients, & Contracts
Tom Sant
The book provides guidance on crafting compelling proposals that effectively communicate value and persuade decision-makers, covering techniques for clear writing, avoiding jargon, and understanding the needs of the audience. It includes practical tips on structuring proposals, using persuasive language, and employing strategies to increase the chances of winning business.
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Selling to the C-Suite
What Every Executive Wants You to Know About Successfully Selling to the Top
Stephen J. Bistritz|Nicholas A.C. Read
The book provides insights and strategies for effectively engaging and selling to top-level executives, emphasizing the importance of understanding their priorities and aligning sales approaches with the executive's key objectives. It offers practical advice on how to gain access to the C-suite, build credibility, and create value propositions that resonate with senior decision-makers.
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Social Media ROI
Managing and Measuring Social Media Efforts in Your Organization
Olivier Blanchard
The book provides a comprehensive guide to developing, implementing, and measuring the effectiveness of social media strategies within business organizations. It covers setting goals, aligning social media activities with business objectives, and using data to track performance and calculate return on investment.
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