Summaries of books about Marketing & Sales:
The JOLT Effect
How High Performers Overcome Customer Indecision
Matthew Dixon|Ted McKenna
The book explores the challenges sales professionals face with customer indecision and provides strategies for overcoming it, emphasizing the importance of understanding customer psychology and decision-making processes. It offers practical advice and techniques for engaging customers effectively, helping them overcome their fears and doubts to make confident purchasing decisions.
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Seducing Strangers
How to Get People to Buy What You're Selling
Josh Weltman
The book provides practical advice and insider tips on the art of advertising, drawing from the author's extensive experience to teach readers how to craft compelling messages that persuade consumers. It covers a range of topics from understanding the audience to creating a brand narrative, offering actionable strategies for anyone looking to improve their advertising and marketing skills.
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Eating the Big Fish
How Challenger Brands Can Compete Against Brand Leaders
Adam Morgan
The book introduces the concept of "Challenger Brands," which are companies that are not the market leaders but compete by disrupting the status quo and innovating in their marketing strategies. It provides a framework and principles for these brands to successfully challenge and gain market share from dominant competitors.
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Unleashing the Ideavirus
Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.
Seth Godin|Malcolm Gladwell
The book posits that traditional marketing is less effective than spreading ideas virally, akin to a virus, through word-of-mouth and peer-to-peer communication. It emphasizes the importance of creating a compelling "ideavirus" by leveraging influencers and networks to allow customers to become the primary vehicle for marketing a product or idea.
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The Art of Client Service
The Classic Guide, Updated for Today's Marketers and Advertisers
Robert Solomon
The book serves as a practical guide for advertising and marketing professionals, providing insights and advice on how to effectively manage client relationships and deliver exceptional service. It covers topics such as communication strategies, meeting client needs, and the principles of good account management, all aimed at fostering successful partnerships and project outcomes.
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Sell the Way You Buy
A Modern Approach To Sales That Actually Works
David Priemer
The book provides insights into customer-centric selling by emphasizing empathy and understanding the buyer's perspective. It offers practical strategies and techniques for sales professionals to connect with customers authentically and effectively, leading to more successful and genuine sales interactions.
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Ziglar on Selling
The Ultimate Handbook for the Complete Sales Professional
Zig Ziglar
The book provides a comprehensive guide to the art of selling, offering practical strategies, techniques, and tips to help sales professionals improve their skills, close more deals, and build lasting relationships with clients. It covers various aspects of the sales process, from prospecting and presenting to handling objections and closing, emphasizing the importance of personal integrity and a positive attitude in achieving sales success.
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Digital Marketing Analytics
Making Sense of Consumer Data in a Digital World
Chuck Hemann|Ken Burbary
The book provides a comprehensive guide to understanding and utilizing analytics in digital marketing, offering insights into data collection, measurement, and analysis techniques. It equips readers with strategies to interpret consumer behavior and optimize online marketing efforts for better engagement and ROI.
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The Search
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle
The book delves into the rise of Google and its impact on the internet and business, exploring how the company's innovative search technology and business model have influenced the way information is accessed and monetized. It also examines the broader effects of search technology on society, culture, and other competing companies in the digital age.
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Reach Out
The Simple Strategy You Need to Expand Your Network and Increase Your Influence
Molly Beck
The book provides a practical guide on how to effectively grow and leverage one's professional network using a simple, daily outreach method. It emphasizes the importance of building relationships, offering value to others, and maintaining consistent communication to increase one's influence and opportunities.
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