Summaries of books about Marketing & Sales:
Trust Agents
Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan|Julien Smith
The book explores how individuals and businesses can use online social networks to establish trust and build relationships that enhance their influence and reputation. It provides strategies for becoming a "trust agent," someone who leverages digital platforms to create transparency, credibility, and a loyal following.
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HYPERGROWTH
How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands
David Cancel
The book explores a business philosophy that emphasizes listening to and learning from customers to drive product development, team building, and brand growth. It provides insights and strategies for companies to adapt to rapid market changes by fostering a customer-centric culture and iterative processes.
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Web Copy That Sells
The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
Maria Veloso
The book provides strategies for crafting compelling online copy that effectively persuades and converts visitors into customers, focusing on psychological triggers and copywriting techniques tailored for the digital environment. It covers various aspects of web copy, including email marketing, social media, and SEO, offering practical tips and examples to improve conversion rates and sales.
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Insight Selling
Surprising Research on What Sales Winners Do Differently
Mike Schultz|John E. Doerr
The book presents research-based strategies for sales success, highlighting the importance of selling with insights and providing value to customers. It outlines the behaviors and tactics that differentiate the most effective salespeople from their competitors, emphasizing consultative selling and the need to understand and address the unique needs of each client.
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Top of Mind (PB)
Use Content to Unleash Your Influence and Engage Those Who Matter to You
John Hall
The book provides strategies for individuals and businesses to become thought leaders in their industry by consistently creating valuable content that addresses the needs and questions of their target audience. It emphasizes the importance of building trust and staying "top of mind" with key stakeholders to foster long-term relationships and influence.
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Selling in a Crisis
55 Ways to Stay Motivated and Increase Sales in Volatile Times
Jeb Blount
The book provides practical strategies and motivational insights for sales professionals navigating uncertain and challenging economic periods. It offers actionable tips on maintaining a positive mindset, adapting sales techniques, and leveraging opportunities to drive sales performance despite the volatility of the market.
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Sell Different!
All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition
Lee B. Salz
The book provides innovative strategies for sales professionals to differentiate their approach and offerings in a competitive market, emphasizing the importance of standing out to win business. It offers practical advice on how to tailor sales tactics to individual customer needs and create value propositions that set one apart from the competition.
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Likeable Social Media
How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
Dave Kerpen|Michelle Greenbaum|Rob Berk
The book provides strategies and actionable advice for businesses to enhance their social media presence, engage with customers effectively, and build a strong, likable brand online. It covers various social networks and offers tips on content creation, customer service, and leveraging social media trends to maintain relevance and foster positive customer relationships.
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Get More Referrals Now!
The Four Cornerstones That Turn Business Relationships Into Gold
Bill Cates
The book provides strategies for professionals to increase their referral business by building strong relationships and leveraging their network effectively. It outlines four key principles for creating a referral-based business, including how to ask for referrals, whom to ask, when to ask, and how to follow up to ensure ongoing success.
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Differentiate or Die
Survival in Our Era of Killer Competition
Jack Trout|Steve Rivkin
The book presents a marketing strategy that emphasizes the importance of differentiation, arguing that companies must stand out in their respective markets to survive against fierce competition. It offers practical advice and case studies on how to achieve and communicate uniqueness in a product or service to capture consumer attention and loyalty.
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