Summaries of books about Marketing & Sales:
Making Websites Win
Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
Karl Blanks|Ben Jesson
The book provides a comprehensive guide to improving website performance through a customer-centric approach, detailing strategies for increasing conversion rates and sales by understanding and catering to the needs of website visitors. It includes practical advice, case studies, and methodologies for conducting effective website experiments and making data-driven decisions to optimize user experience and business outcomes.
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The Ultimate Question 2.0
How Net Promoter Companies Thrive in a Customer-Driven World
Fred Reichheld
The book explores the concept of the Net Promoter Score (NPS) as a tool for measuring customer loyalty and its impact on business growth. It provides insights and case studies on how companies can implement this metric to foster a customer-centric culture and drive financial success through improved customer service and retention.
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Strangers To Superfans
A Marketing Guide to The Reader Journey
David Gaughran
The book provides a detailed framework for authors to understand and engage their readership, from discovery to becoming dedicated fans. It offers strategies for optimizing each stage of the reader's journey, including tips on crafting compelling metadata, improving discoverability, and building a loyal fan base through effective marketing and communication.
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Crush It with Kindle
Self-Publish Your Books on Kindle and Promote them to Bestseller Status
John Tighe
The book provides a step-by-step guide on how to self-publish books on Amazon's Kindle platform, covering topics from writing and formatting to marketing strategies aimed at achieving bestseller status. It offers practical advice on leveraging Amazon's algorithms, building an author brand, and engaging with readers to maximize sales and visibility.
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Influencer Fast Track - From Zero to Influencer in the next 6 Months!
10X Your Marketing & Branding for Coaches, Consultants & Entrepreneurs
Gundi Gabrielle
The book provides a step-by-step strategy for entrepreneurs, coaches, and consultants to build a strong personal brand and become influencers in their niche within six months. It covers topics such as content creation, social media marketing, and leveraging online platforms to grow an audience and increase engagement.
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Selling to Big Companies
Jill Konrath
The book provides strategies for sales professionals to secure meetings with decision-makers at large corporations and offers insights on how to effectively communicate value propositions to busy executives. It includes techniques for crafting compelling messages, overcoming common obstacles, and closing deals with high-value clients.
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Stand Out
How to Find Your Breakthrough Idea and Build a Following Around It
Dorie Clark
The book provides strategies for professionals to identify their unique strengths and innovative ideas, and then leverage them to gain influence and recognition in their field. It offers practical advice on building a loyal audience and becoming a thought leader by creating valuable content, networking effectively, and engaging with a community.
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100 Things Every Designer Needs to Know About People
Susan M. Weinschenk
The book combines insights from psychology and behavioral science to provide designers with practical guidelines on how to effectively influence user behavior and decision-making through design. It covers a range of topics including how people see, remember, think, feel, and interact with technology, offering actionable tips to create more intuitive and engaging designs.
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The Lost Art of Closing
Winning the Ten Commitments That Drive Sales
Anthony Iannarino
The book provides a guide for sales professionals on how to secure commitments at each stage of the sales process, rather than focusing solely on the final close. It outlines ten essential commitments, from gaining a prospect's time to achieving consensus within the client's organization, that are crucial for advancing and ultimately closing a deal.
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Connect
The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales
Josh Turner
The book provides strategies for leveraging LinkedIn to generate leads, foster professional relationships, and boost sales. It offers practical advice on optimizing profiles, creating content, and using LinkedIn's tools to target and engage with potential clients effectively.
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