Summaries of books about Marketing & Sales:
Linked
Conquer LinkedIn. Get Your Dream Job. Own Your Future.
Omar Garriott|Jeremy Schifeling
The book provides practical strategies and tips for leveraging LinkedIn to advance one's career, including how to optimize profiles, network effectively, and search for job opportunities. It offers insights into the platform's algorithms and features, guiding readers on how to use LinkedIn to its full potential for professional growth and job hunting success.
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Instagram Power
Build Your Brand and Reach More Customers with Visual Influence
Jason G. Miles|Jason Miles
The book provides strategies and tips for leveraging Instagram to enhance brand visibility and engage with a broader audience effectively. It covers content creation, marketing techniques, and the use of Instagram's features to create a powerful online presence and drive customer interaction.
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Jeffrey Gitomer's Little Black Book of Connections
6.5 ASSETS for networking your way to RICH relationships
Jeffrey Gitomer
The book provides practical advice and strategies for building powerful and enduring personal and professional relationships. It emphasizes the importance of authenticity, value-giving, and consistent follow-up, outlining 6.5 key assets to cultivate a network that can lead to success and enrich one's life.
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Your First 100
How to Get Your First 100 Repeat Customers Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul
Meera Kothand
The book provides strategies and actionable steps for online entrepreneurs to attract and retain their initial customer base by creating digital products that resonate with their audience. It emphasizes building a loyal following through authentic engagement and value-driven marketing techniques without resorting to aggressive or unethical sales tactics.
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Content Inc.
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Joe Pulizzi
The book provides a strategic framework for entrepreneurs to develop a content-based business model, focusing on building a loyal audience before monetizing it. It outlines a six-step process to identify a niche, create valuable content, grow an audience, and eventually launch products or services to that established community.
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Inbound Marketing, Revised and Updated
Attract, Engage, and Delight Customers Online
Brian Halligan|Dharmesh Shah
The book provides a comprehensive guide to inbound marketing strategies, focusing on how to attract customers through content creation, social media, and SEO. It emphasizes creating quality content that pulls people toward a company and product, where they naturally want to be, rather than relying on traditional advertising to push messages out.
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Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars That Engage Customers and Ignite Your Business
Ann Handley|C. C. Chapman
The book provides a comprehensive guide to creating compelling online content that can attract and retain customers, covering various formats such as blogs, podcasts, videos, and webinars. It offers practical tips and strategies for producing content that resonates with audiences, enhances brand presence, and drives business growth.
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Quantum Marketing
Mastering the New Marketing Mindset for Tomorrow's Consumers
Raja Rajamannar
The book explores the intersection of marketing and emerging technologies, advocating for a transformation in marketing strategies to adapt to the digital age. It provides insights into leveraging quantum computing, artificial intelligence, and big data to engage with consumers in innovative ways and create personalized experiences.
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Book Yourself Solid
The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Michael Port
The book provides a comprehensive marketing strategy for service professionals, focusing on building strong client relationships and leveraging personal strengths to increase business. It outlines actionable steps for creating a solid client base through networking, direct outreach, and developing a personal brand that resonates with an ideal target audience.
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The Story Factor
Inspiration, Influence, and Persuasion through the Art of Storytelling
Annette Simmons
The book provides insights into the power of storytelling as a tool for persuasion and influence, offering techniques and principles for crafting compelling narratives. It emphasizes the emotional and psychological impact of stories, and how they can be used effectively in various contexts, from business to personal communication.
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