Summaries of books about Marketing & Sales:
Be a Direct Selling Superstar
Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader
Mary Christensen
The book provides strategies and tips for succeeding in the direct selling industry, focusing on personal growth, sales skills, and leadership development. It offers practical advice on building a profitable direct sales business, recruiting and motivating a team, and achieving long-term financial freedom.
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Jeffrey Gitomer's Little Red Book of Sales Answers
99.5 real world answers that make sense, make sales, and MAKE MONEY
Jeffrey Gitomer
The book provides practical and actionable sales advice through a series of concise answers to common sales questions and challenges. It covers a range of topics from personal development and sales techniques to customer relationships and closing deals, aiming to help sales professionals increase their effectiveness and income.
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Product-Led Onboarding
How to Turn New Users Into Lifelong Customers
Ramli John
The book provides a strategic framework and actionable insights for improving user onboarding experiences, with the goal of converting new users into long-term customers. It emphasizes the importance of a product-led approach, where the product itself is the main driver of user engagement, retention, and growth.
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Million Dollar Consulting Proposals
How to Write a Proposal That's Accepted Every Time
Alan Weiss
The book provides detailed guidance on crafting effective consulting proposals that clearly communicate value and outcomes to potential clients. It includes strategies for pricing, structuring services, and ensuring legal protection, aiming to increase the acceptance rate of proposals and secure lucrative consulting engagements.
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Decoded
The Science Behind Why We Buy
Phil Barden
The book explores the psychological and neuroscientific factors that influence consumers' purchasing decisions, presenting a blend of marketing strategies and scientific research to help businesses understand and predict buying behavior. It offers insights into the subconscious processes that drive consumer choices and provides practical applications for marketers to effectively design their products, branding, and advertising campaigns.
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Hug Your Customers
STILL The Proven Way to Personalize Sales and Achieve Astounding Results
Jack Mitchell
The book provides insights into the importance of personalized customer service, sharing strategies and anecdotes from the author's experience in retail to build lasting relationships with clients. It emphasizes the value of genuine connections, going beyond standard customer service practices to create loyal, satisfied customers through exceptional, personalized experiences.
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Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
Mark Jeffery
The book outlines fifteen essential metrics that marketers should track and analyze to measure the effectiveness of their marketing efforts and make data-driven decisions. It emphasizes the importance of quantifying marketing's impact on a company's financial performance and provides a framework for understanding and leveraging data to drive business growth.
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INKED
The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal
Jeb Blount
The book provides strategies and techniques for effectively closing sales and mastering negotiation tactics to secure agreements. It offers insights into understanding buyer psychology, handling objections, and leveraging various closing methods to consistently achieve positive outcomes in sales interactions.
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Be Like Amazon
Even a Lemonade Stand Can Do It
Jeffrey Eisenberg|Bryan Eisenberg|Roy H Williams
The book presents a narrative-driven exploration of four core principles that have driven the success of Amazon, using a conversation between a young man and his mentor to illustrate how any business, regardless of size, can apply these principles. It emphasizes customer-centricity, continuous optimization, a culture of innovation, and long-term thinking as key strategies for achieving sustainable growth and competitiveness.
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Product-Led SEO
The Why Behind Building Your Organic Growth Strategy
Eli Schwartz
The book provides insights into developing an SEO strategy that focuses on building a product that inherently drives organic traffic through user value and search relevance. It emphasizes leveraging product features and user experience to enhance search rankings and growth, rather than relying solely on traditional SEO tactics.
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