Summaries of books about Marketing & Sales:
Onboarding Matters
How Successful Companies Transform New Customers Into Loyal Champions
Donna Weber
The book provides a comprehensive guide to creating effective onboarding processes for new customers, emphasizing strategies that turn them into long-term, engaged advocates for a company. It covers best practices, real-world examples, and actionable steps to ensure customers are successfully integrated, satisfied, and more likely to promote the business.
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How to Master the Art of Selling Financial Services
Tom Hopkins
The book provides strategies and techniques for sales professionals in the financial services industry to effectively engage with clients, build trust, and close sales. It covers topics such as understanding client needs, overcoming objections, and utilizing a consultative selling approach to foster long-term relationships.
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Get Different
Marketing That Can't Be Ignored!
Mike Michalowicz
The book provides a practical guide for entrepreneurs and business owners to create marketing strategies that stand out and grab attention in a crowded marketplace. It emphasizes the importance of differentiation, offering a step-by-step framework for developing unique and effective marketing campaigns that resonate with target audiences and drive growth.
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Hope Is Not a Strategy
The 6 Keys to Winning the Complex Sale
Rick Page
The book provides a guide for sales professionals on how to navigate complex sales processes, emphasizing the importance of strategic planning over reliance on optimism. It outlines six critical strategies for sales success, including focusing on key decision-makers, creating value propositions, and understanding the customer's business.
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Presenting to Win
The Art of Telling Your Story, Updated and Expanded Edition
Jerry Weissman
The book provides a comprehensive guide to effective presentation skills, focusing on storytelling techniques to engage and persuade audiences. It offers practical tips, strategies, and examples to help presenters craft clear, compelling narratives and deliver them with confidence.
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Duct Tape Marketing Revised and Updated
The World's Most Practical Small Business Marketing Guide
John Jantsch
The book provides a step-by-step marketing strategy for small business owners, emphasizing the use of practical, low-cost methods for attracting and retaining customers. It covers topics such as crafting a marketing message, creating a marketing plan, and leveraging digital tools and social media to build a strong brand presence.
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Content Inc.
Start a Content-First Business, Build a Massive Audience and Become Radically Successful
Joe Pulizzi
The book provides a strategic framework for entrepreneurs to develop a successful business by creating valuable content that attracts a dedicated audience before monetizing it. It outlines a step-by-step approach to identify a niche, build a content platform, and leverage the audience for various revenue streams, emphasizing minimal initial investment.
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LinkedIn for Personal Branding
The Ultimate Guide
Sandra Long
The book provides strategies and tips for individuals looking to enhance their professional online presence using LinkedIn, covering profile optimization, content creation, and networking techniques. It offers practical advice on how to use the platform to build a personal brand, connect with industry leaders, and advance career opportunities.
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What Great Brands Do
The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Lee Yohn
The book outlines seven key principles that successful brands use to distinguish themselves in the market, such as starting brand-building inside the company and avoiding selling products. It provides insights and case studies on how these principles are applied by leading brands to create a strong brand identity and achieve business success.
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The Irresistible Offer
How to Sell Your Product or Service in 3 Seconds or Less
Mark Joyner
The book provides strategies for creating compelling sales offers that immediately capture a customer's interest, emphasizing the importance of clear value, a strong guarantee, and a sense of urgency. It outlines how to communicate these elements effectively and quickly to make an offer that is hard to refuse.
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