Summaries of books about Marketing & Sales:
BookBub Ads Expert
A Marketing Guide to Author Discovery
David Gaughran
The book provides authors with strategies and step-by-step instructions on how to effectively use BookBub Ads to promote their books and reach new readers. It covers topics such as designing compelling ads, targeting the right audience, and managing advertising budgets for maximum return on investment.
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The Science of Selling
Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
David Hoffeld
The book presents evidence-based sales strategies that align with modern understanding of psychology and neuroscience, offering practical techniques for engaging potential customers, influencing their decision-making processes, and effectively closing sales. It provides insights into how to structure sales conversations, build rapport, handle objections, and utilize persuasive principles to enhance sales performance.
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Endless Referrals
Bob Burg
The book provides strategies for professionals to network effectively, build strong relationships, and consistently generate referrals for their business. It emphasizes the importance of giving value to others, using the "Golden Rule of Networking," and mastering the art of soft selling to turn casual contacts into loyal customers.
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Monetizing Innovation
How Smart Companies Design the Product Around the Price
Madhavan Ramanujam|Georg Tacke
The book explores the concept of designing products with pricing in mind from the outset, arguing that companies should determine what customers are willing to pay before developing a product. It provides a framework for innovation that integrates market demand and pricing strategies, using case studies and practical tools to guide businesses in creating profitable products.
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Oversubscribed
How To Get People Lining Up To Do Business With You
Daniel Priestley
The book provides strategies for businesses to become highly in demand by creating a strong brand and delivering exceptional value, leading to a situation where the demand for their products or services exceeds supply. It outlines practical steps for attracting an abundance of customers, setting the right prices, and leveraging marketing to ensure a consistent flow of interested clients.
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Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore
The book presents a marketing strategy for high-tech companies, focusing on the challenges of transitioning from early adopters to the more pragmatic majority. It introduces the Technology Adoption Life Cycle and the concept of the "chasm" that separates early adopters from the early majority, providing tactics to successfully bridge this gap and achieve widespread market adoption.
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Seven Figure Social Selling
Over 400 Pages of Proven Social Selling Scripts, Strategies, and Secrets to Increase Sales and Make More Money Today!
Brandon Bornancin
The book provides a comprehensive guide to leveraging social selling techniques, offering readers a collection of proven scripts, strategies, and tips designed to enhance sales performance and revenue generation through social media platforms. It includes actionable advice and secrets that aim to help sales professionals and entrepreneurs effectively engage with customers, build relationships, and close deals in the modern digital landscape.
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Hug Your Haters
How to Embrace Complaints and Keep Your Customers
Jay Baer
The book provides a strategic framework for managing customer complaints, emphasizing the importance of responding to every complaint, in every channel, every time. It offers practical advice on turning detractors into supporters by using specific customer service techniques and leveraging online feedback to improve brand reputation.
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Mapping Experiences
A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Jim Kalbach
The book provides a comprehensive framework for visualizing and influencing customer experiences through various mapping techniques, including customer journey maps, service blueprints, and experience diagrams. It offers practical guidance on how to align business strategy with customer needs, facilitating better design decisions and improved user experiences.
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Fascinate, Revised and Updated
How to Make Your Brand Impossible to Resist
Sally Hogshead
The book explores the psychology of fascination and how brands can harness it to captivate their audience, using a proprietary model to identify seven triggers that can make a product or service irresistibly appealing. It provides strategies and examples for businesses to apply these triggers in their marketing efforts to stand out in a crowded marketplace and create loyal customers.
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