High Trust Selling

Make More Money in Less Time with Less Stress

by: Todd Duncan

in: Marketing & Sales

Summary:

The book provides a guide to building long-lasting client relationships through the principles of high trust sales, emphasizing the importance of integrity, authenticity, and creating value for customers. It outlines strategies for increasing sales effectiveness by focusing on quality interactions, trust-based selling techniques, and personal development to reduce stress and enhance overall success in the sales industry.

Key points:

1. Trust Equation: Todd Duncan highlights trust as key in sales. Trust is built on credibility, reliability, intimacy, and low self-orientation. Salespeople should show expertise, consistency, empathy, and focus on client needs for high trust.

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