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Raise the Bar

An Action-Based Method for Maximum Customer Reactions
Summary:

The book provides a comprehensive guide to improving customer service and business success in the hospitality industry, drawing on the author's extensive experience as a bar and nightlife consultant. It outlines actionable strategies for creating positive customer experiences, increasing sales, and fostering a culture of excellence among staff.

Key points:

1. Reaction Management: Taffer highlights the need to control customer emotions at every interaction, as their reactions are key to business success and customer loyalty.

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