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Good for You, Great for Me

Finding the Trading Zone and Winning at Win-Win Negotiation
Summary:

The book provides strategies for achieving mutually beneficial outcomes in negotiations by finding the "trading zone" where both parties' interests overlap. It emphasizes the importance of preparation, creative problem-solving, and maintaining relationships while ensuring one's own needs are met in any negotiation scenario.

Key points:

1. Trading Zone: Susskind describes a "trading zone" as the area where negotiators can both benefit and feel satisfied with the outcome.

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