Negotiation Genius
How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond
Summary:
The book provides insights into the art and science of negotiation, offering strategies and psychological tools to help individuals navigate complex negotiations and resolve conflicts. It includes real-world examples, practical advice for overcoming common negotiation challenges, and techniques for creating value and achieving win-win outcomes.
Key points:
1. Preparation: The authors stress the need for thorough preparation before negotiations, including understanding your own interests, the other party's interests, and your BATNA.
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