Ecommerce Evolved
The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business
by:
Tanner Larsson
in:
Small Business
Summary:
The book provides a comprehensive guide to creating, expanding, and optimizing an ecommerce business, covering topics such as conversion rate optimization, email marketing, and systems for scaling. It offers actionable strategies and frameworks for entrepreneurs to adapt to the evolving digital marketplace and achieve long-term success.
Key points:
1. Ecommerce Ecosystem: Larsson highlights the need to understand the entire ecommerce system, including marketing, sales, and customer service, to provide a high-quality customer experience.
Books similar to "Ecommerce Evolved":
The Customer-Base Audit
Peter Fader|Bruce G. S. Hardie|Michael Ross
Stickier Marketing
Grant Leboff
Your First 100
Meera Kothand
Call to Action
Bryan Eisenberg|Jeffrey Eisenberg
Starting an Online Business All-in-One For Dummies
Shannon Belew|Joel Elad
The Power of Customer Experience
Martin Newman
Why CRM Doesn't Work
Frederick Newell
Evergreen
Noah Fleming|Alan Weiss
Marketing in the Age of Google, Revised and Updated
Vanessa Fox
The New Rules of Sales and Service
David Meerman Scott