The Gen Z Frequency
How Brands Tune In and Build Credibility
Summary:
The book provides insights and strategies for marketers and brands to effectively engage with Generation Z, the demographic cohort following Millennials. It offers practical advice on how to create authentic communication and marketing campaigns that resonate with the values, digital savviness, and cultural trends of this younger audience.
Key points:
1. Authenticity: Brands must be transparent and socially responsible to connect with Gen Z, who value realness and want to be heard and seen in brand conversations.
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