Magic Words
The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence
by:
Tim David
Summary:
The book delves into the psychological impact of specific words that have the power to influence human behavior and decision-making. It provides insights and practical advice on how to use these words effectively in communication to motivate, engage, and persuade others.
Key points:
1. "Because": The word "because" justifies requests, making people more likely to agree.
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