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Magic Words

The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence
by: Tim David
Summary:

The book delves into the psychological impact of specific words that have the power to influence human behavior and decision-making. It provides insights and practical advice on how to use these words effectively in communication to motivate, engage, and persuade others.

Key points:

1. "Because": The word "because" justifies requests, making people more likely to agree.

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