Summary:
The book explores the art and science of selling in the modern world, arguing that everyone is now involved in sales whether they realize it or not. It provides insights into what motivates people to buy and offers strategies for effectively persuading others in both professional and personal contexts.
Key points:
1. Pink's New ABCs of Selling: Attunement (aligning with others), Buoyancy (resilience in rejection), and Clarity (helping others see their situation clearly).
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