Summaries of books about Business & Finance:
The Gen Z Frequency
How Brands Tune In and Build Credibility
Gregg L. Witt|Derek E. Baird
The book provides insights and strategies for marketers and brands to effectively engage with Generation Z, the demographic cohort following Millennials. It offers practical advice on how to create authentic communication and marketing campaigns that resonate with the values, digital savviness, and cultural trends of this younger audience.
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The Trusted Executive
Nine Leadership Habits that Inspire Results, Relationships and Reputation
John Blakey
The book outlines nine leadership habits aimed at building trust within organizations, focusing on the three pillars of ability, integrity, and benevolence. It provides practical advice and tools for leaders to enhance their credibility and foster a culture of trust, thereby improving their teams' performance, relationships, and the overall reputation of their company.
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You Said What?!
The Biggest Communication Mistakes Professionals Make
Kim Zoller, Kerry Preston
The book provides an analysis of common communication blunders in professional settings and offers practical advice on how to avoid these errors. It includes strategies for effective verbal and non-verbal communication, tips for listening actively, and guidance on how to navigate difficult conversations.
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How to Win Any Negotiation
Robert Mayer
The book provides strategies and tactics for effective negotiation, emphasizing psychological tools and understanding the other party's perspective. It covers various scenarios, from business deals to personal disputes, offering practical advice to achieve desired outcomes while maintaining positive relationships.
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Blockbuster Drugs
The Rise and Decline of the Pharmaceutical Industry
Jie Jack Li
The book examines the pharmaceutical industry's evolution, focusing on the development and impact of highly profitable medications known as "blockbuster drugs." It explores the scientific, economic, and regulatory landscapes that led to their success, as well as the challenges and changes that are causing a decline in the traditional blockbuster drug model.
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Event Planning Ethics and Etiquette
A Principled Approach to the Business of Special Event Management
Judy Allen
The book provides a comprehensive guide on ethical conduct and proper etiquette in the event planning industry, offering principles and practical advice to help professionals navigate the complexities of organizing special events with integrity. It covers topics such as ethical decision-making, maintaining professional relationships, and handling sensitive issues that may arise during the planning process.
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When I'm Sixty-Four
The Plot against Pensions and the Plan to Save Them
Teresa Ghilarducci
The book examines the crisis facing the pension system in the United States, highlighting the inadequacy of 401(k) plans and the erosion of traditional pensions. It proposes a comprehensive plan to reform retirement security, advocating for guaranteed retirement accounts that would ensure stable income for all workers in their later years.
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MicroMarketing
Get Big Results by Thinking and Acting Small
Greg Verdino
The book advocates for a marketing strategy focused on creating small, targeted, and highly personalized campaigns to engage individuals and niche groups rather than mass audiences. It emphasizes the importance of leveraging digital tools and social media to build meaningful connections and drive business results on a more personal level.
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Ask the Right Questions, Hire the Best People
Ron Fry
The book provides a comprehensive guide for employers on how to conduct effective job interviews, offering strategies to identify the best candidates through insightful questioning. It includes tips on interpreting responses, avoiding common hiring mistakes, and adapting to various interview scenarios.
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Leaders in Lockdown
Inside Stories of COVID-19 and the New World of Business
Atholl Duncan
The book provides insights from global business leaders on the challenges and transformations they faced during the COVID-19 pandemic. It explores the impact on leadership, strategy, and organizational change as companies navigated through the crisis and adapted to new ways of working.
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