Summaries of books about Marketing & Sales:
LinkedIn Riches
How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised
John Nemo
The book provides strategies and tips for leveraging LinkedIn to generate leads, increase sales, and enhance marketing efforts. It includes practical advice on profile optimization, content creation, and networking techniques tailored for business professionals to maximize the platform's potential for business growth.
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The Most Powerful Woman in the Room Is You
Command an Audience and Sell Your Way to Success
Lydia Fenet
The book provides guidance on mastering the art of persuasion, negotiation, and salesmanship, drawing from the author's experience as a leading auctioneer and fundraiser. It offers strategies for women to assert their presence, communicate effectively, and harness their unique strengths to achieve success in their careers and personal lives.
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How Brands Grow
What Marketers Don't Know
Byron Sharp
The book challenges traditional marketing theories with evidence-based research, advocating for a focus on mass marketing and brand recognition to increase customer base. It emphasizes the importance of understanding buyers' habits, the role of market penetration, and the effectiveness of consistent branding and advertising to achieve sustainable growth.
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Product-Led Growth
How to Build a Product That Sells Itself
Wes Bush
The book provides a strategic approach to building and marketing products that encourage user acquisition, retention, and expansion through the product itself, rather than relying on traditional sales and marketing efforts. It offers actionable frameworks and insights on how to make the product the main driver of growth by enhancing user experience and leveraging product-led tactics to reduce customer acquisition costs and increase customer lifetime value.
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They Ask, You Answer
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Marcus Sheridan
The book advocates for a transparent and educational approach to marketing where companies address customer questions directly and honestly through content creation. It emphasizes the importance of building trust with potential buyers by providing valuable information and positioning oneself as a helpful industry authority.
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Customer Success
How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Nick Mehta|Dan Steinman|Lincoln Murphy
The book provides a comprehensive guide on how businesses can implement customer success strategies to minimize customer churn and maximize recurring revenue. It offers insights into creating a customer-centric culture, utilizing data analytics, and developing proactive processes to ensure customers achieve their desired outcomes and enhance loyalty.
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The Art and Business of Online Writing
How to Beat the Game of Capturing and Keeping Attention
Nicolas Cole
The book provides insights and strategies for creating compelling online content that captures and retains audience attention, emphasizing the importance of storytelling, personal branding, and understanding online platforms' algorithms. It also offers practical advice on monetizing writing and building a successful career as an online writer.
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Words That Work
It's Not What You Say, It's What People Hear
Frank I. Luntz
The book explores the importance of effective communication by analyzing the power of specific word choices and phrases in influencing public opinion and shaping political, corporate, and personal messaging. It provides insights into crafting persuasive language and strategies for connecting with audiences by understanding the emotional impact of words.
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Hit Makers
How to Succeed in an Age of Distraction
Derek Thompson
The book explores the science of popularity, analyzing why certain products, ideas, and cultural phenomena become widely successful in today's saturated media environment. It delves into the psychology of consumers, the strategies of market-makers, and the unpredictable nature of viral content, offering insights into the mechanisms that drive mass appeal.
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Objections
The Ultimate Guide for Mastering The Art and Science of Getting Past No
Jeb Blount
The book provides a comprehensive analysis of the psychology behind objections in sales and offers practical strategies for overcoming them. It equips sales professionals with techniques to anticipate, prepare for, and skillfully respond to various objections in order to close more deals effectively.
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