Summaries of books about Marketing & Sales:
Do It Anyway, Girl
A Playful, Simple, Unique Guide To Achieving Success In Network Marketing
Michelle Cunningham
The book provides practical advice and strategies for women to succeed in network marketing, emphasizing a playful and straightforward approach. It includes personal anecdotes, motivational tips, and unique methods to build a successful business while maintaining authenticity and joy in the process.
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Selling the Invisible
A Field Guide to Modern Marketing
Harry Beckwith
The book provides insights into marketing services as opposed to physical products, emphasizing the importance of understanding customer perceptions, relationships, and the intangible aspects that drive service-based business success. It offers practical advice and strategies for effectively communicating value, building a strong brand, and creating a customer-centric approach in a market where the offerings are not tangible.
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Never Lose a Customer Again
Turn Any Sale into Lifelong Loyalty in 100 Days
Joey Coleman
The book provides a detailed, step-by-step approach to improving customer retention by creating exceptional experiences during the first 100 days of the customer journey. It emphasizes the importance of personalization, emotional connection, and consistent engagement to transform new customers into loyal advocates for the brand.
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Hello, My Name Is Awesome
How to Create Brand Names That Stick
Alexandra Watkins
The book provides practical advice and strategies for creating memorable and effective brand names, drawing on the author's experience as a branding expert. It includes tips on avoiding common naming pitfalls, using linguistic techniques to enhance name appeal, and case studies to illustrate principles of successful brand name creation.
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Sales EQ
How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Jeb Blount
The book delves into the importance of emotional intelligence in sales, providing strategies for understanding and influencing buyer decisions. It equips sales professionals with techniques to build rapport, navigate complex sales processes, and ultimately close more deals by leveraging the psychological aspects of purchasing.
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Actionable Gamification
Beyond Points, Badges, and Leaderboards
Yu-kai Chou
The book delves into the Octalysis Framework, a comprehensive approach to gamification that focuses on driving human behavior through eight core drives. It provides practical insights and strategies for applying gamification effectively to engage users in various contexts, such as business, education, and personal development.
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Invisible Influence
The Hidden Forces that Shape Behavior
Jonah Berger
The book explores the subtle and often unconscious social forces that affect individual behavior, such as social influence and peer pressure. It delves into how these influences shape decisions, from what we buy to the careers we choose, and offers insights on how to harness them for positive change.
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The Choice Factory
25 behavioural biases that influence what we buy
Richard Shotton
The book delves into 25 cognitive biases that shape consumer behavior and decision-making, drawing on psychology and real-world experiments. It provides insights into how these biases affect purchasing choices and offers strategies for marketers to apply this knowledge in influencing consumer behavior.
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Superfans
How to Capture Attention, Foster Community an dBuild the Most Loyal Following You Could Ever Imagine
Pat Flynn
The book provides strategies for cultivating a dedicated fan base by creating meaningful connections and delivering exceptional value. It emphasizes the importance of engaging with followers to transform casual audiences into passionate advocates for a brand or product.
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The Sales Development Playbook
Build Repeatable Pipeline and Accelerate Growth with Inside Sales
Trish Bertuzzi
The book provides a comprehensive guide to building and optimizing a sales development team, outlining six key elements—strategy, specialization, recruiting, retention, execution, and leadership—to create a scalable pipeline and drive revenue growth. It offers practical advice, detailed strategies, and real-world examples for sales leaders looking to improve their inside sales effectiveness and performance.
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