Summaries of books about Marketing & Sales:
Subscribed
Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Tien Tzuo|Gabe Weisert
The book advocates for the shift from traditional product-based business models to subscription-based ones, emphasizing how recurring revenue streams can lead to greater customer relationships and business growth. It provides insights and strategies for companies to transition to and succeed in the subscription economy, including real-world examples and practical advice for implementation.
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The Creative Curve
How to Develop the Right Idea, at the Right Time
Allen Gannett
The book debunks the myth of innate creative genius and presents a science-backed model for developing ideas that resonate with the zeitgeist. It outlines a four-step process involving consumption of relevant content, imitation of trends, creative communities for feedback, and iterations to hit the 'creative curve' of timing and innovation.
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Meaningful
The Story of Ideas That Fly
Bernadette Jiwa
The book explores how businesses can create products and services that resonate deeply with customers by focusing on the human stories behind the ideas. It emphasizes the importance of empathy, understanding, and storytelling in the development and marketing of successful innovations.
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How to Become a Rainmaker
The Rules for Getting and Keeping Customers and Clients
Jeffrey J. Fox
The book provides practical strategies and tips for sales professionals on how to effectively sell products or services and maximize customer satisfaction. It emphasizes the importance of focusing on customer needs, building strong relationships, and consistently delivering value to become a top performer in sales.
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Permission Marketing
Turning Strangers Into Friends And Friends Into Customers
Seth Godin
The book introduces the concept of "Permission Marketing," which emphasizes building long-term relationships with customers through consent-based, personalized communication rather than traditional interruption advertising. It outlines strategies for businesses to obtain permission from potential customers, deliver messages to a willing audience, and cultivate those relationships to create loyal customers over time.
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Hook Point
How to Stand Out in a 3-Second World
Brendan Kane
The book provides strategies for capturing attention in the digital age, where users often decide to engage with content within the first three seconds of exposure. It offers insights into creating compelling messages and leveraging social media platforms to effectively communicate and stand out in a crowded online landscape.
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Why We Buy
The Science Of Shopping
Paco Underhill
The book analyzes shopping behavior and the factors that influence how consumers make purchasing decisions, drawing on extensive research and observations of shoppers in stores. It offers insights into the psychology of buying, the effectiveness of various retail strategies, and practical advice for retailers on how to improve the shopping experience to increase sales.
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Flip the Script
Getting People to Think Your Idea Is Their Idea
Oren Klaff
The book provides strategies for persuasive communication, teaching readers how to frame and present their ideas in a way that aligns with others' beliefs and leads them to believe they came up with the idea themselves. It emphasizes the psychology behind decision-making and offers techniques for effectively influencing others during negotiations and pitches.
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Designing Brand Identity
An Essential Guide for the Whole Branding Team
Alina Wheeler
The book serves as a comprehensive guide to creating, building, and maintaining a brand, providing tools, techniques, and best practices for the entire branding process. It includes case studies, insights from branding experts, and a step-by-step roadmap for developing brand identity, from research and analysis to design and implementation.
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The Storyteller's Secret
From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Carmine Gallo
The book explores the techniques and strategies used by the world's most captivating speakers and storytellers to engage and persuade their audiences. It provides insights into the power of storytelling in business and communication, offering practical advice on how to craft compelling narratives that can transform ideas into influential movements.
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