Summaries of books about Marketing & Sales:
Go-Givers Sell More
Bob Burg|John David Mann
The book presents a counterintuitive approach to sales, emphasizing the importance of giving value and building relationships over the traditional focus on quotas and closing deals. It outlines five laws of stratospheric success that encourage sales professionals to prioritize generosity and service as the pathway to achieving real and sustainable sales success.
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The Brand Gap
Marty Neumeier
The book presents a unified theory of brand-building, illustrating how to bridge the gap between business strategy and design. It provides readers with a five-discipline approach to creating powerful brands through collaboration and a customer-focused mindset.
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80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
Perry Marshall
The book applies the 80/20 principle to sales and marketing, suggesting that a small fraction of efforts and customers typically yield the majority of a company's profits. It provides strategies for identifying and focusing on the most effective tactics and profitable customer segments to increase efficiency and revenue while reducing time and resource expenditure.
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Gap Selling
Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
Keenan
The book focuses on a sales methodology that emphasizes understanding and solving the customer's problem rather than traditional relationship-based approaches. It challenges conventional sales wisdom, advocating for a shift towards identifying the gap between the current state and the desired outcome to effectively address objections and close sales.
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Hacking Growth
How Today's Fastest-Growing Companies Drive Breakout Success
Sean Ellis|Morgan Brown
The book provides insights into the growth hacking strategies used by successful companies to rapidly expand their customer base and revenue. It offers practical advice and case studies on how to implement data-driven, iterative experiments across various business functions to fuel growth and outpace competitors.
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Write to Market
Deliver a Book that Sells
Chris Fox
The book provides strategies for authors to increase their book sales by understanding and targeting current market trends, focusing on genre-specific elements that appeal to readers. It offers practical advice on how to analyze the market, choose profitable niches, and craft stories that align with what readers are actively seeking.
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Giftology
The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention
John Ruhlin
The book provides insights into the strategic use of gift-giving as a business tool to build relationships, stand out, and foster loyalty among clients and partners. It offers practical advice on selecting thoughtful gifts that resonate with recipients and create lasting impressions, thereby enhancing referral rates and client retention.
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The Catalyst
How to Change Anyone's Mind
Jonah Berger
The book presents a framework for changing minds by identifying and overcoming barriers to change, such as reactance, endowment, distance, uncertainty, and corroborating evidence. It offers practical strategies and real-world examples to help readers persuade others without resorting to pushy tactics or coercion.
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The Sales Acceleration Formula
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Mark Roberge
The book provides a detailed framework for scaling a successful sales team by leveraging data, technology, and inbound marketing strategies, drawing on the author's experience at HubSpot to outline actionable steps for predictable, repeatable, and scalable revenue growth. It covers the creation of a sales process, the hiring and training of effective salespeople, and the use of metrics to drive performance and align sales and marketing efforts.
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500 Social Media Marketing Tips
Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
Andrew Macarthy
The book provides a comprehensive collection of actionable tips and strategies for effectively utilizing various social media platforms to enhance business marketing efforts. It covers a wide range of topics, from content creation and audience engagement to advertising and analytics, tailored for platforms like Facebook, Twitter, Instagram, and more, with updates reflecting the latest trends and features as of November 2023.
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