Summaries of books about Marketing & Sales:
Sales Management. Simplified.
The Straight Truth About Getting Exceptional Results from Your Sales Team
Mike Weinberg
The book provides a no-nonsense guide to sales leadership, offering practical advice on how to achieve better sales results by focusing on sales fundamentals and creating a high-performance sales culture. It addresses common sales management mistakes and outlines clear strategies for coaching and managing sales teams effectively.
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The 22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Al Ries|Laura Ries
The book outlines 22 principles that the authors argue are essential for creating a strong brand, covering aspects such as the importance of singularity, the need to lead in a category, and the power of a brand's name. It provides strategies for effectively positioning a brand in the market, leveraging the company's strengths, and differentiating from competitors to achieve long-term success and recognition.
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How to Market a Book
Overperform in a Crowded Market
Ricardo Fayet
The book provides authors with strategic advice and practical steps for marketing their books effectively in a competitive publishing landscape. It covers topics such as building an author brand, leveraging social media, and mastering book launch techniques to maximize visibility and sales.
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Selling 101
What Every Successful Sales Professional Needs to Know
Zig Ziglar
The book distills the essentials of the sales process, providing readers with practical strategies and motivational insights to excel in selling. It covers foundational sales principles, effective communication techniques, and the importance of building trust and relationships with customers.
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Words that Sell
The Thesaurus to Help You Promote Your Products, Services, and Ideas
Richard Bayan
The book provides an extensive list of persuasive words and phrases designed to help marketers and copywriters effectively promote their offerings. It includes categorized sections for various selling scenarios, emotional triggers, and descriptive language to enhance advertising and marketing materials.
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Great Leads
The Six Easiest Ways to Start Any Sales Message
Michael Masterson|John Forde
The book provides a detailed analysis of six types of leads in sales copywriting, which are designed to effectively capture the attention of different audiences. It offers practical advice and examples on how to craft compelling openings in sales messages to improve response rates and drive conversions.
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Unleash the Power of Storytelling
Win Hearts, Change Minds, Get Results
Rob Biesenbach
The book provides practical guidance on crafting compelling stories for effective communication, emphasizing the importance of storytelling in engaging audiences and influencing behavior. It offers strategies for developing narratives, tips for delivery, and real-world examples to help readers harness storytelling as a powerful tool for personal and professional success.
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Platform
Get Noticed in a Noisy World
Michael Hyatt
The book provides a step-by-step guide for individuals and businesses to develop a compelling platform and effectively communicate their message in the digital age. It covers strategies for building a personal brand, leveraging social media, creating valuable content, and engaging with an audience to increase visibility and influence.
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The Art of Social Media
Power Tips for Power Users
Guy Kawasaki|Peg Fitzpatrick
The book provides practical advice and strategic tips for effectively using social media platforms to build a personal brand, engage with audiences, and achieve professional goals. It covers essential topics such as optimizing profiles, creating compelling content, and leveraging various networks for maximum impact.
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Beach Money
Creating Your Dream Life Through Network Marketing
Jordan Adler
The book provides insights and strategies on how to build a successful network marketing business, emphasizing the importance of creating passive income streams that allow for a flexible, beachside lifestyle. It offers personal anecdotes, practical advice, and motivational techniques to help readers grow their business and achieve financial freedom.
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