Summaries of books about Business & Finance:
Event Planning
The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
Judy Allen
The book serves as a comprehensive manual for organizing various types of events, providing readers with step-by-step instructions on planning, budgeting, marketing, and execution. It covers everything from selecting venues to managing logistics, with tips on creating memorable experiences and handling unforeseen challenges.
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Hacking Marketing
Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Scott Brinker
The book explores how marketing teams can adopt agile methodologies, traditionally used in software development, to improve their responsiveness and innovation in a rapidly changing digital landscape. It provides insights into restructuring marketing strategies and operations to be more iterative, data-driven, and customer-centric.
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Exceptional Service, Exceptional Profit
The Secrets of Building a Five-Star Customer Service Organization
Leonardo Inghilleri|Micah Solomon
The book provides insights and practical advice on delivering outstanding customer service that can lead to increased loyalty and profitability. It emphasizes the importance of attention to detail, personalized service, and creating a culture that empowers employees to provide exceptional experiences for customers.
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Franchise Your Business
The Guide to Employing the Greatest Growth Strategy Ever
Mark Siebert
The book serves as a comprehensive guide for business owners looking to expand through franchising, detailing the strategic process, legal requirements, and operational considerations necessary to convert a business into a successful franchise model. It provides insights on marketing, sales, and the overall management of franchise systems to help entrepreneurs maximize growth and profitability.
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DEI Deconstructed
Your No-Nonsense Guide to Doing the Work and Doing It Right
Lily Zheng
The book provides a practical framework for understanding and implementing diversity, equity, and inclusion (DEI) in organizations, offering actionable strategies and debunking common myths. It guides readers through the complexities of DEI work with real-world examples, emphasizing the importance of authenticity and sustained effort for meaningful change.
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How to Become a Great Boss
The Rules for Getting and Keeping the Best Employees
Jeffrey J. Fox
The book provides practical advice and actionable strategies for managers to improve their leadership skills, foster a productive work environment, and retain top talent. It emphasizes the importance of recognizing and rewarding employees, setting clear expectations, and leading by example to build a loyal and motivated team.
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Changing on the Job
Developing Leaders for a Complex World
Jennifer Garvey Berger
The book provides insights into adult development theory and its application to leadership growth, emphasizing the importance of mental complexity and adaptability in navigating modern organizational challenges. It offers practical strategies and tools for individuals to evolve their thinking patterns, enhance decision-making skills, and lead effectively in complex environments.
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Credibility
How Leaders Gain and Lose It, Why People Demand It
James M. Kouzes|Barry Z. Posner
The book explores the importance of credibility for effective leadership, detailing how leaders can establish and maintain trust by being honest, forward-looking, inspiring, and competent. It provides practical strategies and examples for leaders to earn the confidence of their constituents and create an environment of mutual respect and loyalty.
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The New Solution Selling
The Revolutionary Sales Process That is Changing the Way People Sell
Keith M. Eades
The book outlines a strategic sales methodology focused on understanding and addressing the specific needs of customers to create value-driven solutions. It emphasizes the importance of asking the right questions, aligning sales tactics with buyer behavior, and managing complex sales processes effectively.
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Between Debt and the Devil
Money, Credit, and Fixing Global Finance
Adair Turner
The book critically examines the global financial system, particularly the role of private credit and debt in causing financial crises. It proposes reforms to reduce reliance on debt, including the use of central bank money creation to fund public investment and stimulate economies.
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