Summaries of books about Marketing & Sales:
The New Rules of Sales and Service
How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
David Meerman Scott
The book provides strategies for adapting sales and customer service to the digital age, emphasizing the importance of agility, real-time engagement, and leveraging big data. It also highlights the role of content creation and storytelling in building relationships and driving business growth.
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Influence - Science and Practice - The Comic
Robert B. Cialdini
The book presents key principles of persuasion through a graphic novel format, illustrating how social psychology can be applied to influence others effectively. It covers topics such as reciprocity, commitment and consistency, social proof, authority, liking, and scarcity, using engaging visuals and narratives to explain these concepts.
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Captivology
The Science of Capturing People's Attention
Ben Parr
The book delves into the psychological and scientific principles behind attention, exploring how to capture and retain it across various scenarios. It provides practical advice and strategies for individuals and businesses to stand out and engage audiences in a world saturated with information and distractions.
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Evergreen
Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
Noah Fleming|Alan Weiss
The book provides strategies for businesses to build and maintain long-lasting customer loyalty through exceptional customer service and engagement. It emphasizes the importance of nurturing relationships with existing customers to ensure continuous growth and profitability, rather than solely focusing on acquiring new ones.
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The 1% Windfall
How Successful Companies Use Price to Profit and Grow
Rafi Mohammed
The book presents strategies for companies to leverage pricing as a powerful tool to increase profits, advocating for a 1% improvement in price to significantly impact the bottom line. It offers a variety of pricing techniques and case studies to help businesses understand how to optimize their pricing strategies for growth and profitability.
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UnMarketing
Everything Has Changed and Nothing is Different
Scott Stratten|Alison Stratten
The book challenges traditional marketing techniques and emphasizes the importance of engagement, relationships, and trust in the digital age. It provides insights and strategies for businesses to connect with customers authentically and effectively without relying on disruptive advertising tactics.
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7 Secrets of Persuasion
Leading-Edge Neuromarketing Techniques to Influence Anyone
James C. Crimmins
The book delves into the psychological and neuroscientific aspects of persuasion, offering insights into how people make decisions and how to influence those decisions using seven key principles derived from the latest research in neuromarketing. It provides practical techniques and examples for applying these principles to effectively persuade others in various contexts, such as advertising, sales, and personal interactions.
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Stand Out Networking
A Simple and Authentic Way to Meet People on Your Own Terms
Dorie Clark
The book provides strategies for building genuine relationships in professional settings, emphasizing the importance of authenticity and personal connection. It offers practical advice on how to network effectively without feeling fake or uncomfortable, tailored for introverts and extroverts alike.
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Newsjacking
How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
David Meerman Scott
The book provides strategies for businesses and individuals to capitalize on breaking news by quickly creating relevant content that journalists and social media users will want to share, thereby gaining attention and media coverage. It outlines the timing, risks, and techniques for effectively inserting one's perspective into current news stories to boost visibility and establish thought leadership.
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Rainmaking Conversations
Influence, Persuade, and Sell in Any Situation
Mike Schultz|John E. Doerr
The book provides strategies and techniques for leading persuasive conversations that can drive sales and influence outcomes. It covers the RAIN selling methodology, which focuses on building rapport, identifying needs, offering solutions, and obtaining commitment in various communication scenarios.
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