Summaries of books about Marketing & Sales:
The Revenue Growth Habit
The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day
Alex Goldfayn
The book provides a practical guide for business owners and sales professionals to increase their revenue through simple, daily actions and a proactive mindset. It emphasizes the importance of communication with customers, leveraging testimonials, and consistently promoting products and services to drive growth.
See full summary
Free Prize Inside
How to Make a Purple Cow
Seth Godin
The book emphasizes the importance of creating remarkable products with built-in "wow" factors that make them stand out in a crowded market, akin to a "purple cow" in a field of ordinary ones. It provides strategies for marketers and business leaders to innovate and include unique value propositions that can transform a product or service into something exceptional that naturally attracts attention and spreads through word of mouth.
See full summary
This Won't Scale
41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers
Dave Gerhardt|Daniel Murphy|Sara Pion|Alex Orfao|John DeWolf|Janna Erickson
The book is a compilation of 41 unconventional marketing tactics and strategies used by the Drift marketing team to achieve rapid growth and stand out in a crowded market. It provides actionable insights and behind-the-scenes looks at creative campaigns designed to attract attention, engage customers, and drive business success.
See full summary
Joe Girard's 13 Essential Rules of Selling
How to Be a Top Achiever and Lead a Great Life
Joe Girard
The book provides a set of principles and strategies for successful selling, drawing on the author's extensive experience as a record-setting car salesman. It covers topics such as building relationships, understanding customer needs, and maintaining a positive attitude, all aimed at helping salespeople improve their performance and achieve personal and professional success.
See full summary
Rethinking Prestige Branding
Secrets of the Ueber-Brands
Wolfgang Schaefer|JP Kuehlwein
The book explores the strategies and principles that elevate certain brands to an elite status, known as 'Ueber-Brands', by delving into their ability to create a strong emotional connection with consumers and maintain a sense of exclusivity. It provides insights into how these brands craft compelling narratives, cultivate mystique, and foster a sense of community and purpose to differentiate themselves and command premium pricing.
See full summary
The New Rules of Retail
Competing in the World's Toughest Marketplace
Robin Lewis|Michael Dart
The book analyzes the dramatic changes in the retail industry, emphasizing the importance of a neurological customer connection, preemptive distribution, and value chain control for retailers to thrive. It provides strategies for retailers to adapt and succeed in an increasingly competitive and evolving marketplace.
See full summary
The Dragonfly Effect
Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Andy Smith|Jennifer Aaker
The book provides insights and strategies on how to harness the power of social media to create social change by engaging and mobilizing audiences around a cause. It outlines the "Dragonfly Effect" model, which focuses on four key components: Focus, Grab Attention, Engage, and Take Action, using real-world examples to illustrate how individuals and organizations can effectively achieve their goals and make a positive impact.
See full summary
NeuroSelling
Mastering the Customer Conversation Using the Surprising Science of Decision-Making
Jeff Bloomfield
The book delves into the neuroscience behind decision-making processes and provides strategies for sales professionals to engage customers effectively by understanding how the brain responds to sales techniques. It offers practical advice on crafting compelling narratives and communication tactics that resonate with the emotional and logical centers of the brain to improve sales outcomes.
See full summary
The Best Damn Sales Book Ever
16 Rock-Solid Rules for Achieving Sales Success!
Warren Greshes
The book provides practical advice and motivational techniques for sales professionals, outlining 16 fundamental rules to enhance sales effectiveness and achieve success. It emphasizes goal setting, self-motivation, customer knowledge, and the importance of a positive attitude in building a successful sales career.
See full summary
A New Brand World
Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Scott Bedbury|Stephen Fenichell
The book outlines eight essential principles for building a strong, enduring brand, drawing on the author's experiences with companies like Nike and Starbucks. It emphasizes the importance of authenticity, storytelling, and emotional connections, providing insights and strategies for creating a successful brand in the modern marketplace.
See full summary