Summary:
The book provides a framework for businesses to deliver a consistent and reliable customer experience by focusing on keeping promises made to customers. It offers practical strategies and real-world examples to help organizations create systems that ensure customer satisfaction and loyalty through dependable service delivery.
Key points:
1. The Guaranteed Customer Experience (GCE) Promise: A company's pledge to deliver a specific level of service or quality, setting it apart from competitors.
Books similar to "The Guaranteed Customer Experience":

From Impressed to Obsessed
Jon Picoult

Leading the Customer Experience
Brad Cleveland

The Customer Rules
C. Britt Beemer|Robert L. Shook

Positively Outrageous Service
T. Scott Gross|Andrew Szabo|Michael Hoffman

The Power of Customer Experience
Martin Newman

Exceptional Service, Exceptional Profit
Leonardo Inghilleri|Micah Solomon

The Experience-Centric Organization
Simon David Clatworthy

The Customer Service Revolution
John R. DiJulius III

Branded Customer Service
Janelle Barlow|Paul Stewart

Customer CEO
Chuck Wall