Summaries of books about Marketing & Sales:
Pre-Suasion
A Revolutionary Way to Influence and Persuade
Robert B. Cialdini
The book explores the concept of "pre-suasion," which is the process of arranging for recipients to be receptive to a message before they encounter it. It delves into techniques for effectively setting the stage to influence and persuade by focusing on the key moments before delivering an important message.
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7L
The Seven Levels of Communication: Go From Relationships to Referrals
Michael J. Maher
The book outlines a strategic approach to building strong personal relationships as the foundation for a successful business, particularly in real estate. It emphasizes the importance of authentic communication, generosity, and consistent networking to move through seven levels of communication that lead to an abundance of referrals and a thriving business.
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New Sales. Simplified.
The Essential Handbook for Prospecting and New Business Development
Mike Weinberg
The book provides a straightforward approach to sales, focusing on effective prospecting and new business development strategies. It offers practical advice on identifying and targeting potential clients, crafting compelling sales messages, and managing the sales process to close deals successfully.
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Traffic Secrets
The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Russell Brunson
The book provides strategies for attracting targeted audiences to one's online business by understanding where potential customers gather and how to create messages that resonate with them. It offers practical advice on leveraging various online channels to funnel the ideal customer base into a sales process and grow a business.
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Ogilvy on Advertising
David Ogilvy
The book provides insights into effective advertising techniques, drawing from the author's extensive experience in the industry, and covers topics such as copywriting, ad campaigns, and the importance of research. It also offers practical advice on how to create successful advertisements, build brands, and manage an advertising agency.
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The Psychology of Selling
Increase Your Sales Faster and Easier Than You Ever Thought Possible
Brian Tracy
The book provides strategies and techniques for improving sales skills, focusing on the mindset and psychological approaches that can lead to more effective selling. It covers topics such as building stronger customer relationships, setting goals, and overcoming common sales obstacles to increase performance and revenue.
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Sell It Like Serhant
How to Sell More, Earn More, and Become the Ultimate Sales Machine
Ryan Serhant
The book provides a comprehensive guide to mastering sales techniques, drawing from the author's experience in real estate to offer strategies for building confidence, negotiating effectively, and closing deals. It includes personal anecdotes, practical tips, and exercises designed to help readers improve their sales skills and increase their earnings.
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Dotcom Secrets
The Underground Playbook for Growing Your Company Online with Sales Funnels
Russell Brunson
The book provides strategies for improving online business through effective sales funnels, detailing tactics to attract and retain customers. It covers the psychology behind sales, funnel optimization, and the steps to convert website visitors into loyal customers.
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SPIN Selling
Neil Rackham
The book introduces the SPIN (Situation, Problem, Implication, Need-payoff) technique, a research-based sales method that emphasizes asking the right questions to understand and address the specific needs of the customer. It challenges traditional sales strategies and provides a structured approach to conducting sales conversations and closing deals effectively.
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Ninja Selling
Subtle Skills. Big Results.
Larry Kendall
The book provides a comprehensive sales system based on building relationships and understanding clients' needs, emphasizing the importance of a positive mindset and goal setting. It offers practical techniques for increasing sales productivity without being aggressive or pushy, focusing on helping sales professionals become trusted advisors.
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